JOY OF THE RIDE

As an embodiment of Specialized’s For Riders By Riders mantra and showcase the brand’s urban eBike line as an enabler of a beautifully simple experience to enhance our lives, we explored playful ways to invite riders to see the brand as a platform for elevating your ride in these unexpected ways.

Stylized characters made from simple forms and environmental illustrations reduced to their essence provide an approachable visual language that delivers a message of accessibility in a category that can seem intimidating and overly tech-driven.

In a fast-paced high-energy world, each piece looked to show eBikes as a catalyst for slowing down without, slowing down at all.